In this digitally-driven age, you cannot deny the fact that digital marketing offers a significant marketing advantage over traditional tactics. Browsing over modern marketing tips and advice, you would think traditional marketing techniques have no more relevance in this modern world. Back in the 90s, there was even a rumor that eventually paper will be a thing of the past. But despite the ever-progressing digital marketing strategies available today, even big companies would agree that traditional marketing still plays a …

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The pandemic has changed the structure of the modern workforce, breaking it into two categories: The ones who work remotely The ones who still come to the office Although remote work is recommended in the current health crisis, not everyone has the liberty to do so. Some employees do not have good internet connection and gadgets or their work requires their physical appearance. Working on-site during the COVID-19 health crisis isn’t just stressful for the employees; HR managers have their …

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For the most part, we learn almost everything that will equip us for life in our childhood and teenage years. Whether it’s an analytical skill from math classes, physical prowess from gym classes, or even inter-personal skills from interacting with others, most of these things are learned from a young age. But there’s one thing that most parents overlook: helping their child manage their finances. As most people grow older, it’s harder for them to stop impulse buying and purchasing …

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Business owners naively think that influencers are like endorsers, models, and celebrities. But influencer marketing is more than about paying a popular social media icon to endorse your brand. Influencers curated their content for a long time. They aren’t just out there to get paid. An influencer has a brand, too. And that brand needs to benefit from promoting yours. Otherwise, your relationship is doomed from the start. Though many business owners and marketers understand that their companies need influencers, …

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Can a business survive without technology? Can any startup get up from the ground running without depending on software and tools? Unfortunately, in these modern times, you will be hard-pressed to find a business that can survive without digital tools. Whether it’s a website, app, analytics tools, or project management software, startups can’t grow without technology. There is no shortage of business software and digital tools to help your business, though. One look on the internet and you’ll find plenty …

Read moreGame-changing Tools and Software Every Startup Needs