The Common Cold: Why It Still Persists

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man sneezing into a tissue

While COVID-19 dominates today’s news and headlines, one disease has been evading scientists for decades: the common cold. According to the Centers for Disease Control and Prevention, the common cold affects adults at an average of 2-3 times per year. For children, it’s more frequent. It’s so widespread and fairly frequent that when somebody catches a cold and recovers, there’s not much serious thought given to it. You suffer from a runny nose and body aches for a few days, …

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Retention Tips: How to Boost Customer Loyalty for Your Ecommerce Business

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When it comes to eCommerce marketing, you’re probably always looking for ways to find, attract, and convert new customers. However, it shouldn’t be your only priority. Keeping the ones you already have is just as, if not more, important. According to the Harvard Business Review, finding a new customer is about 25% more expensive than keeping one. Plus, keeping a customer is just like keeping a friend. It takes much more effort to find and onboard a new one than …

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Digital Marketing: Using the Right SEO Keywords in Your Web Content

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Female working on laptop

It would be nice to fool ourselves into thinking that digital marketing is easy, or that writing content for the web is a piece of cake. Isn’t writing blogs just like posting a question or a remark on social media? It’s not? It’s far from it. SEO keywords and the corresponding research it will demand from you is a non-negotiable element of marketing a business. Take this out of the equation and you might as well throw in the towel. …

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Future of Healthcare: The Innovations Changing Medicine

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check up

The future of healthcare is looking to be one marked with technological advancements. Although this sector is typically known for its slow adoption of innovation, recent years have proven that more healthcare professionals are ready for a change. These days, it is no longer practical to ignore the benefits that technology offers medicine. In addition to administrative tools that streamline processes, several new devices aim to improve healthcare further. 3D Printing for Better Prosthetics Traditionally, artificial limbs are made through a …

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Pointers for Hiring the Right Person for the Job

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job interview

Small businesses are focused on growth and increasing revenue, and hiring processes take a backseat to more pressing concerns such as finding customers and growing the brand. However, for a small business to progress from the survival stage, it needs to develop a viable growth strategy, and one way to do that is by hiring good talent. According to Robert Half, the world’s largest human resource firm, 60 percent of entrepreneurs report that one of their top challenges is hiring …

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Pointers for Hiring the Right Person for the Job

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Small businesses are focused on growth and increasing revenue, and hiring processes take a backseat to more pressing concerns such as finding customers and growing the brand. However, for a small business to progress from the survival stage, it needs to develop a viable growth strategy, and one way to do that is by hiring good talent.   According to Robert Half, the world’s largest human resource firm, 60 percent of entrepreneurs report that one of their top challenges is …

Read morePointers for Hiring the Right Person for the Job

Pointers for Hiring the Right Person for the Job

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Small businesses are focused on growth and increasing revenue, and hiring processes take a backseat to more pressing concerns such as finding customers and growing the brand. However, for a small business to progress from the survival stage, it needs to develop a viable growth strategy, and one way to do that is by hiring good talent.   According to Robert Half, the world’s largest human resource firm, 60 percent of entrepreneurs report that one of their top challenges is …

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Marketing Trend: Using Customer Emotions to Promote Your Brand

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shopping

Consumers try their best to make rational decisions when making purchasing decisions. However, reality reveals that people are driven by their emotions more often than they intend to. Customers usually compare products and brands, but they always choose the one that appeals to their feelings. This means, regardless of the brand, people will decide to purchase if the product brings them joy. Some people patronize products created by brands that support their ideals, such as helping the environment or protecting …

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Mistakes that Cost You Your Online Art Sales

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man working at home

There is money that can be had in the art business. Jobs that need a creative touch, such as illustration and concept art, have salaries in the thousands range. Those who are well-known in traditional media can sell their pieces for large sums of money. But if you’re one of the countless artists out there online who are struggling with getting their work sold, then you might think otherwise. Often, it’s a problem with your marketing, not your art itself. …

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Keeping Your Business Running During COVID-19 and Beyond

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Female working on laptop

The easing of lockdowns amid the ongoing COVID-19 crisis presents a new problem for small businesses. They’re forced to come up with solutions to ensures their businesses stay afloat during and after the pandemic. And they have to do it at a higher cost and with less capital. Whether you’re a restaurant or a high-end florist, you want your business to survive beyond the pandemic. The question is: how? We list six tips: #1: Start a remote work option According …

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