The fashion world is probably one of the most competitive and crowded industries worldwide. While it is a great industry to be in, the competition presents a challenge for newbie and veteran fashion marketers. According to Statista, the U.S. clothing market is the largest fashion industry in the world, with retail sales that regularly exceed by $15 billion monthly. Although the fashion business suffered tremendously from the coronavirus pandemic, the year 2020 witnessed a dramatic shift in online shopping behaviors. As a result, fashion marketers …

Read moreEight Tried-and-tested Marketing Strategies to Keep up in the Fashion World

The economic climate changed drastically at the start of the COVID-19 pandemic. For a lot of businesses, it meant reshuffling their priorities or temporarily closing to stop incurring costs. If you’re among the many companies that are struggling to stay afloat in the new normal, then your focus should be on one thing: customer engagement. How well you manage your customer relationships in these difficult times can determine whether you survive the coronavirus era or not. Now more than ever, …

Read moreCustomer Engagement: The Best Ways to Give it a Boost in 2021

Food is one of the world’s biggest industries. Whether it is a restaurant or a small corner stall, people are always willing to pay for good food. If you like cooking and enjoy serving food to others, then you’ve potentially got the beginnings of a business. But it isn’t as simple as cooking in your kitchen and selling out of your window. Here are some tips on how to ensure that you have a solid footing when it comes to …

Read moreTurn Your Love For Cooking Into A Business Startup

Although the pandemic has taken a toll on businesses worldwide, some may find this year to be the right time to finally get up and start a new venture. Companies, no matter the size, are important for the economy to rise again. During this pandemic, our economy will need all the help it can get. Despite the urge to start a new business, entrepreneurs make common mistakes as they begin a new venture. These mistakes should be corrected so that …

Read moreYoung Blood: Financial Advice for New Business Owners

Even if you’re not prepared to launch your business yet, you can do many things while you’re young to boost your chances of startup success early on. Nowadays, many aspiring entrepreneurs have the dream of beginning their own business. After all, nothing beats being your ‘own boss’ and bringing your passion to life. However, the entrepreneurial world can be intimidating, as 90% of startups fail in their first years of operations. Luckily, you can avoid being part of this staggering …

Read moreBest Advice for Young Aspiring Entrepreneurs to Start Strong

The world is never the same after the coronavirus pandemic. With the “new normal” in place, people have become more dependent on new technologies. These have allowed us to study and work from home. The Internet of Things (IoT) plays a big part for businesses to thrive in 2021 and the succeeding years. IoT utilizes connectivity so that we can work together even if we are socially distant from our coworkers and clients. To get the ultimate benefits of IoT, businesses …

Read moreWays COVID-19 and the Internet of Things Will Change Your Workplace Dynamics

You might’ve heard the horror stories about startups — how investors backed out after confessing not believing the vision of the company or of partners leaving because they’re suddenly not convinced. These are only a few of the necessary risks when entering into a partnership or incorporation when starting a company. The pros usually outweigh the cons especially if your start-up is founded in a niche that’s experiencing a sudden demand. For instance, if your business is a wedding video …

Read moreSo, You’re a Startup Company: Tips to Help Your Launch Go Smoother