Things Businesses Do That Sends Consumers Away Mid-Pandemic

buying online

Congratulations! Even though the pandemic caused many businesses to shut down their operations, you managed to keep your business afloat. Your brand may be successful enough these past few months, but one can’t say the same for the coming months. But this does not necessarily mean all you can do is to wait and see what the future has in store for your business. You must continue moving forward so you can get ahead of your competitors. Thanks to the …

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Defending Against Cyber Threats: Cybersecurity Explained

Data privacy

In today’s digital-driven world, almost everyone relies on computers, servers, and mobile devices to store and transfer information from one medium to another. Businesses, both large and small, have invested in modern technology, running a significant portion of their transactions through the internet. These companies’ data assets are often the target of cybercriminals—people who try to hack into a server or digital network to gain client data and company secrets for corporate espionage, customer attacks, or other nefarious activities. Cybersecurity …

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Optimizing Typography to Increase Conversion Rate

keywords on scrabble blocks

A website marks the foothold of a business in the vast internet space. It acts as the doorway for potential customers to engage, interact, and purchase their favorite brands’ products and services. And without a doubt, these websites play a significant role in the landscape of modern business. With that said, web design and development is becoming increasingly important. As website visitors can go over hundreds of landing pages in a day, and skim over so many without even batting …

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Targeted Advertising and Social Media: The Dos and Don’ts of Digital Marketing

social media

In a relatively small number of years, the internet has changed the way the world works. From video rental shops to courier services, dozens and dozens of industries have been killed or forced to change because of the internet. One of the fields that have adapted to the times is marketing. In the past, it was all about print ads in magazines and newspapers as well as TV and radio commercials. Now, they’re just one part of the equation. You …

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How to Get Your Customers to Promote Your Business For You

businessman

You don’t need to spend thousands of dollars on a marketing campaign when the tool you need to get the word out there about your business is right at your disposal: your customers. They’re your greatest assets when it comes to promoting your business and diversifying your influence and reach. The following are some practical ways to get them to do willingly market your business for you. Offer them free T-shirts T-shirts are a great way to get your customers to …

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Jewelry Purchasing: Safely Buying Over the Internet

Female wearing jewelry

Online shopping is now a trend when it comes to purchasing items for our everyday use. All sorts of merchandise are now available on the Internet. Even jewelry is included, but the question is now this: How do you make sure that you can buy it safely? To be more assured of your purchase, you can take the following measures. Use Secure Payment Methods It can be easy for people to fool others nowadays into paying for something that they …

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Protecting Your E-Commerce Site from Malicious People Online

password protected system

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible to fraudsters, hackers, and scammers. You may be spending some money on retouching services for your online jewelry shop or rebuilding the UX of your …

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Protecting Your E-Commerce Site from Malicious People Online

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible to fraudsters, hackers, and scammers. You may be spending some money on retouching services for your online jewelry shop or rebuilding the UX of your …

Read moreProtecting Your E-Commerce Site from Malicious People Online

Roaring for Victory: Qualities That Makes an Ad Win the Cannes Lions Award

In the world of filmmaking, there is the Oscars, the BAFTAs and the Cannes Film Festival. It is a prestigious event where film visionaries can display their latest work. In the same French city of Cannes, advertising mavericks, marketing geniuses, and aspiring creatives are also anticipating its advertising equivalent – the Cannes Lions International Festival of Creativity. This is where Cannes Lions awards are given to some of the world’s greatest advertising campaigns and materials for the year. If you …

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Stay Secure: Password Policy for Small Businesses

password protected system

Businesses are greatly dependent on the internet these days. They conduct operations, transact with banks, and strike partnerships online. And it is likely that businesses are using different kinds of programs and software applications to fulfill certain tasks. However, a lot of businesses are actually quite careless when it comes to their passwords. Being too lax about these aspects puts your business in danger. The wrong people may access your trade secrets, and hackers may have a field day taking …

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