Without customers, your business won’t exist. No matter how grand your business idea, if you fail to lure in people to believe in your product and what you’re offering, everything could go to waste.
So, work on attracting customers and creating a welcoming environment for them first. If you aren’t sure how to do that, worry not. You’ll do well so long you follow these pointers.
Tip #1: Get the Greeting Right
A dancing mascot won’t be necessary to let your customers or guests know you’re happy they drop by. A simple board saying, “Welcome,” might get the job done. If it’s a scheduled visit, go the extra mile by writing the guest’s name on the greeting board. Although this welcome message only takes less than 5 minutes to prepare, it helps you create a lasting impression.
For walk-in customers, you can have one of your employees to greet them in a friendly, warm, and prompt manner. The moment people step into the door, welcome them with words of greeting and a smile. Also, make sure that everyone is knowledgeable and ready to assist customers.
Tip #2: Make Your People Happy
Happiness is contagious. When your team members are satisfied with how the company treats them, it shows in their work. Whatever you do to your employees, it will reflect on your clients and guests.
So, how do you keep your team happy? There are many ways to explore, but the tried-and-tested ones are promoting a positive work environment, building your people up, prioritizing work-life balance, and offering more vacation time. If you can afford a raise and they deserve it, go ahead and give it to them.
Tip #3: Get Rid of Clutter
Nothing turns customers off as quickly as a disorganized and untidy store or office building. The human brain reacts to clutter negatively, making us feel disengaged and uncomfortable when we’re in a messy place. Even if you managed to lure people into your business, they would want to finish the transaction as soon as possible. Coming back will be out of the question.
Your team can also be affected by a disorderly place of business. Distracted by the clutter, they won’t be able to perform at their best and assist people properly.
Hiring commercial janitorial cleaning services is one way to solve the disorganization problem in your business. Let the cleaning pros keep your place spotless every single day. Encourage your employees to take care of their workspaces as well. Provide them with sanitizers and wipes so they can clean their own work areas.
Tip #4: Prepare Refreshments
Who refuses a good cup of coffee and thoughtfully prepared snacks? Your guests and customers will feel cared for if you offer them some treats as they wait for their appointments. At the very least, have a water system that’s available for everyone. A jar of candies and other sweets is also nice while your visitors pass the time.
Tip #5: Create a Cozy Environment
People stay in and come back to comfortable places. Consider replacing those accent chairs in the reception area with a comfy couch that customers actually like to sit in. Adding warm lighting can also make the entire space more relaxing. Does the place still look bland, empty, and business-like? Bring in some indoor plants to brighten up the room.
Remember, the goal here is to make your guests and clients feel at home. So, jog your brain and think of the things that make your house feel like home. Incorporate some of those into your office or store.
Many factors contribute to the overall look and feel of your place of business. If it’s not inviting enough, take a good look at your team’s satisfaction and the place’s cleanliness and décor. Or maybe, your competitor is just one candy jar ahead of the game.