Improving Conversion Rate for E-Commerce Sites

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One of the most important metrics for e-commerce businesses is conversion rate. This metric computes the percentage of website visitors converted into customers. The higher a company’s conversion rate is, the more the revenue and profit they realise. Web Design Bromley, an online marketing agency that designs, builds and maintains e-commerce sites, notes that simple online marketing and web design solutions can help companies increase conversion rate. Small improvements and updates to a website’s structure and design can potentially produce …

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