Digital Marketing: Using the Right SEO Keywords in Your Web Content

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It would be nice to fool ourselves into thinking that digital marketing is easy, or that writing content for the web is a piece of cake. Isn’t writing blogs just like posting a question or a remark on social media? It’s not? It’s far from it. SEO keywords and the corresponding research it will demand from you is a non-negotiable element of marketing a business. Take this out of the equation and you might as well throw in the towel. …

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Mars Missions: Three Space Flights That Aim to Uncover the Truth About the Red Planet

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Space is the next big thing. It always has been. But it isn’t easy for governments with space programs to implement plans quickly amidst global events like political conflicts, natural disasters, and epidemics. Still, despite a major setback in the first half of the year due to the 2019 coronavirus (COVID-19) pandemic, space exploration plans and projects continued. And this month, we’ll be witnessing three of the most exciting missions that will be launched in our time—all headed for the …

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Cybersecurity 101: Responding to and Recovering from a Data Breach

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Companies of any size are prone to vulnerabilities on the Internet. These attacks can be as minor as someone outside your organization gaining access to your database or something huge like a denial-of-service attack. Any online vulnerability puts your organization at risk. In a study by Centrify, 65% of customers lost their trust in a company after it suffers a data breach. Your business might also suffer financial losses, legal ramifications, and operational disruptions. You could spend time and effort preventing …

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Buy or Build: What Kind of PC Should You Get?

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So you’ve finally saved up your allowance or earnings to ascend to the PC master race or get an upgrade from your current rig. There are plenty of options in the market, ranging from budget offerings to high-end streaming and video-editing-ready parts. But components and peripherals are only half the battle. The biggest question on any budding PC gamer’s head is: Should I buy or build my own gaming computer? There’s no concrete answer to this question. There are pros …

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The Different Phases of a Cyberattack

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Cyber attacks come in many forms. But no matter if it’s a simple extraction of credit card details or a distributed denial-of-service attack, hackers usually stick to a process that can be followed easily enough if laid out. To successfully thwart cybercriminals, users and companies in the business of cybersecurity solutions need to understand what makes up a cyberattack. Generally, there are four phases in a typical cyberattack: Phase 1: Knowing the target Possibly the most crucial phase in any cyberattack, …

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The Future of Humanity Is in Robotics: Why We Should Love Automation and AI

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We have seen the slow rise of computers and robotics and how they have changed our lives. Technology has made machines work for us, entertain us, and even face dangers humans would not survive. So it is normal for many people to both fear and love robotics and automation. Many people think that the current speed and progression will soon have robots taking over our jobs and making humans obsolete. Some fear that artificial intelligence (AI) will take over human …

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Digital Defence: Simple but Effective Cybersecurity Practices for Small Businesses

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Over 65% of small businesses in the United Kingdom reported that they experienced at least one cyberattack in the past year, according to the 2019 Global State of Cybersecurity in SMBs report by the Ponemon Institute. The paper also found that businesses in the UK are prone to web-based and malware attacks. These digital sieges can cost a business an average of $200,000 in operational disruptions, data recovery, and lost sales, according to the latest Cyber Readiness Report by Hiscox, a UK-based …

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3 SEO Best Practices for CPAs

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When people want information on a service provider or product, they first search for information. And what Google and other search engines provide on the first page is what most people will pay attention to. If you’re a CPA looking to grow your business, you need to be on that first page, if possible. And that is where search engine optimization (SEO) comes in. SEO is the process through which people increase the visibility of their brands online. Without that …

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3 Ways to Keep Your Small Business Secure from Cyber Threats

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The internet has greatly improved the way companies do business, but it also opened up new avenues for malicious actors to exploit vulnerabilities in networks. Small business owners may feel this is a non-issue, but data breaches can happen to any company, regardless of its size. Cyberattacks can have drastic, lasting effects on a company, which is why it is important to stay as secure as possible. Any reputable web security company would suggest three ways to do just that: Encrypt …

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Providing Decent File Security for Your Business: What You Should Do

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All businesses depend on information. Whether it is data on customers to productive work by your employees, your business runs on all of them. The problem is that losing all that data can be dangerous. Data thieves can steal confidential information for their benefit or an accident can destroy your data. Without the data, your business will have problems. That is why you need better data protection measures. Here are the things you can do to protect your data against …

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