Roaring for Victory: Qualities That Makes an Ad Win the Cannes Lions Award

In the world of filmmaking, there is the Oscars, the BAFTAs and the Cannes Film Festival. It is a prestigious event where film visionaries can display their latest work. In the same French city of Cannes, advertising mavericks, marketing geniuses, and aspiring creatives are also anticipating its advertising equivalent – the Cannes Lions International Festival of Creativity. This is where Cannes Lions awards are given to some of the world’s greatest advertising campaigns and materials for the year. If you …

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