Pointers for Hiring the Right Person for the Job

job interview

Small businesses are focused on growth and increasing revenue, and hiring processes take a backseat to more pressing concerns such as finding customers and growing the brand. However, for a small business to progress from the survival stage, it needs to develop a viable growth strategy, and one way to do that is by hiring good talent. According to Robert Half, the world’s largest human resource firm, 60 percent of entrepreneurs report that one of their top challenges is hiring …

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Marketing Trend: Using Customer Emotions to Promote Your Brand

shopping

Consumers try their best to make rational decisions when making purchasing decisions. However, reality reveals that people are driven by their emotions more often than they intend to. Customers usually compare products and brands, but they always choose the one that appeals to their feelings. This means, regardless of the brand, people will decide to purchase if the product brings them joy. Some people patronize products created by brands that support their ideals, such as helping the environment or protecting …

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Keeping Your Business Running During COVID-19 and Beyond

Female working on laptop

The easing of lockdowns amid the ongoing COVID-19 crisis presents a new problem for small businesses. They’re forced to come up with solutions to ensures their businesses stay afloat during and after the pandemic. And they have to do it at a higher cost and with less capital. Whether you’re a restaurant or a high-end florist, you want your business to survive beyond the pandemic. The question is: how? We list six tips: #1: Start a remote work option According …

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Beating Inflation: What Assets You Should Own

asset management

Inflation is the continual increase in the price of goods and services. This is usually what happens in a healthy economy. The problem is that with inflation being consistent, assets that don’t grow with over time lose a large chunk of their value. For example, $100 today would be worth only $97 after a year at the traditional inflation rate of three percent. But your assets won’t be staying around for a year but multiple years. In a decade, your …

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Top Tools You Need to Manage Your Offshore Employees

Working man

Whether your workforce is composed of fully offshore employees or partly offshore workers, you need a lot of management tools to handle your employees. Many businesses are opting to hire foreign workers either to replace or support their traditional offices. This practice allows companies to save on labor and operational expenses. It also gives them the opportunity to tap a global pool of talent who are as skilled or more skilled than their local counterparts. But with the increasing modernity …

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Is Remote Work the New Normal for Businesses?

woman working in the balcony

Just like the industrial revolution and the renaissance, the coming forth of a new normal will foster in a new age of technology, awareness, and work ethics. While it may seem a bit weird that we have to follow intricate and strange protocols, this is to our benefit. In light of a recent global emergency, most businesses have slowed down, with most contact-intensive industries such as public transportation being held to a crawl. While this is happening, some companies have …

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Is Remote Work the New Normal for Businesses?

remote work

Just like the industrial revolution and the renaissance, the coming forth of a new normal will foster in a new age of technology, awareness, and work ethics. While it may seem a bit weird that we have to follow intricate and strange protocols, this is to our benefit. In light of a recent global emergency, most businesses have slowed down, with most contact-intensive industries such as public transportation being held to a crawl. While this is happening, some companies have …

Read moreIs Remote Work the New Normal for Businesses?

How You Can Improve Your Social Media Presence for Free

social media button

Social media marketing can be difficult. Trends are constantly changing, and one wrong post can harm your whole brand. The good news is that there are a lot of ways you can improve your internet presence without spending a penny. Whether you’re starting a smoothie business or have an old clothing store, here are some ways you can boost your social media presence: Master the Basics There are a few factors to consider for every post. One is the timing. …

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Prioritising Strategies: The Key to Accelerating Business Growth

Team planning

Business success can be achieved by using the right strategies and working with the right team. Unfortunately, for startup companies and small businesses, fulfilling goals can be challenging. One of the biggest obstacles that these companies often face involves the issue of planning and prioritising. Some entrepreneurs and business owners get overwhelmed with customer demands. Aside from this, they also get pressured because they need to find ways to stand out from the competition. If you are struggling to hit …

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Modern Marketing TIps for Funeral Homes

White rose in funeral

For funeral homes, marketing can be complicated. After all, nobody likes thinking about availing funeral services until they absolutely have to. But just like any business, it takes creativity and adaptability to be a reputable local brand. Here are four ways funeral homes can improve customer satisfaction and increase revenues. Embrace personalization Personalization has become increasingly popular at funeral services over the past several years. Thanks to new technologies, caskets can be engraved with names and images for a memorable …

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