When people want information on a service provider or product, they first search for information. And what Google and other search engines provide on the first page is what most people will pay attention to. If you’re a CPA looking to grow your business, you need to be on that first page, if possible. And that is where search engine optimization (SEO) comes in. SEO is the process through which people increase the visibility of their brands online. Without that visibility, your competition will beat you.
So what SEO strategies should you implement?
1. Create a mobile-friendly website
When was the last time you encountered someone without a smartphone? You probably can’t remember. We now live in the digital era, and there are as many smartphones as there are people in the world. And while the Internet is not available everywhere, it is becoming more accessible to people every day. As a result, there has been an increase in the number of people who look for information about businesses via their smartphones. Research shows that 52% of online traffic comes from mobile devices.
You have no choice but to ensure that your site is mobile-friendly. The design should be responsive across different mobile devices so that people’s viewing experience is smooth throughout. Put yourself in your potential clients’ shoes. Can you compare services? Can you access an app that is dedicated to your business offerings? Is the content on the site readable and viewable? If the answer is no, then it’s time to find a professional website developer to bring your website into the mobile-friendly era.
2. Research and use relevant keywords
The keywords people use to find your CPA services are important. So you need to take advantage of all the keyword research tools at your disposal and generate content ideas around the relevant keywords. And when creating the content, you need to bear in mind that videos are one of the most popular types of content for search engines.
Regardless of the online platforms that they are published in, people will opt for videos over other content options. If you create useful information in this format, it is more likely to be found and shared. That, in turn, will help improve your online visibility.
3. Dominate local searches
Before you think about conquering the world as a CPA, first conquer your locale. When people search for information, they tend to opt for businesses near them. What that means is that they are likely to specify the location they are in so that they can visit the service provider nearby.
Part of your SEO strategies should involve dominating geographical-based searches. That means you should incorporate keywords that have the name of your business location within your content. You should also take the time to list your CPA business consistently across multiple platforms like Google, Yelp, Facebook, Better Business Bureau, etc.
Be sure to include as many required details as possible to make it easy for potential clients to reach you quickly. By providing consistent information, you will also make it easy for search engines to pick up your business location details when internet users are searching for businesses near them.
If you want to grow your career as a CPA, it’s imperative to incorporate SEO. If you use the right strategies, you can improve your business faster and on a smaller budget than your competition. And you will still be able to generate more revenue.