There are three reports on your desk. At least two of your phones are ringing. You have a meeting on Zoom. There are also messages on your phones. Everything is happening at once when you are running a startup. You’re trying to convince investors and also closing deals with clients. Do you have time to interview job applicants, file your taxes, do the inventory, and fix a glitch in your computer? Small business owners, especially those starting in the industry, …

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Most experts agree that the heating, ventilation, and air-conditioning (HVAC) industry will rebound after the pandemic. Technavio, for example, forecasts that it will achieve a compound annual growth rate (CAGR) of 5% from 2020 to 2024. Within the same period, the market value will be almost $3 billion. But the road to recovery will be uphill. Because of the pandemic, many businesses have shut down or trimmed down their operations. They too need to increase their profits and cash flow …

Read more2 Marketing Strategies for HVAC Businesses Post-pandemic

Humans are natural storytellers, but that’s not just a professional writer’s opinion. Science confirms it: we need to tell stories. Sharing tales is the traditional way to foster social cooperation and establish norms. And the presence of skilled storytellers in society is correlated with increased generosity and happiness among its members. On the surface, entrepreneurs might seem to have the least need for storytelling. We associate running a business with motives of pure profit. We think that rational decisions are …

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For many entrepreneurs, getting a business loan is often the most effective and easiest way to generate funds for a business, aside from turning to government contract factoring services. However, like many other loans, acquiring a business loan is not that easy. In fact, there are several factors that can keep you from getting a business loan altogether, and it’s not just bad credit. If you are trying to secure a business loan, take note of the following things that …

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Compared to the previous generations, Generation Y, more commonly known as millennials, are the least likely to own a house as they reach adulthood. This is in stark contrast to the previous generation, who prioritized owning their homes. Most millennials opt to rent instead of owning a proper house. And for good reason. Properties today have gone exponentially high, but their income has remained stagnant. Owning a house today seems more like a luxury now than a right. However, in …

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Exploring creative ventures is always a good idea. Many people do arts and crafts as a hobby, while others do it for a living. Whether it’s interior designing, commissioned artworks, digital art, or a performing gig, selling your artistic work is a different game. Turning your hobby into a business might seem like an overwhelming task at first. New entrepreneurs are not exempted from stumbling blocks. Yet, these should not discourage one from pursuing something meaningful and economically sustainable. Here’s …

Read morePassion and Profit: Pointers for Building a Creative Business

Small businesses have always been the backbone of the economy. When local businesses thrive, the local economy flourishes. Although a lot of small- and medium-sized businesses have tried to put measures in place to mitigate the impact of a crisis, nothing can prepare them for a crisis like the coronavirus pandemic. As small businesses shut down left and right last year, experts said that any business with less than $20 million in annual revenue is more likely to feel the …

Read moreAre Startups Better Adjusted to the Pandemic?

For businesses to thrive in the 21st century, they have to maximize digital marketing platforms to make their product or brand stand out from the rest. Growth-minded businesses need to go deeper than traditional advertising efforts. Businesses like impressive.ie can help with online services. Aside from social media marketing and influencer collaborations, pay-per-click marketing is another tool that many companies utilize. Getting acquainted with pay-per-click Pay-per-click is an internet marketing model where advertisers pay each time they click an ad. …

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