Real People, Significant Stories

Picking the Right Influencer to Promote Your Brand

September 14, 2020September 14, 2020 by Andrea Clegg

Business owners naively think that influencers are like endorsers, models, and celebrities. But influencer marketing is more than about paying a popular social media icon to endorse your brand. Influencers curated their content for a long time. They aren’t just out there to get paid. An influencer has a brand, too. And that brand needs to benefit from promoting yours. Otherwise, your relationship is doomed from the start. Though many business owners and marketers understand that their companies need influencers, …

The Unfortunate Story of Wishbone and What It Tells You about Security

September 10, 2020September 10, 2020 by Dhale Knowlton

While the world scrambles to control the coronavirus pandemic, cybercriminals have been pouncing on businesses, both big and small. In a CNBC report, large-scale data breaches grew by a frightening 273% within the first three months compared to 2019. Apps are not exceptions. Take, for example, Wishbone. The Mega Wishbone Breach Wishbone is a popular mobile app that allows its users to compare anything, as its slogan suggests. They can match celebrities, fashion, food, movies, TV shows – whatever your heart desires. …

Battle of the Greats: Comparison of Digital Tools for Freelancers

September 9, 2020September 9, 2020 by Andrea Clegg

Everyone has dreamed what it would be like to escape the rat race, that is the 9-5 job. No more waking up early to beat the morning traffic or cram the report your boss told you to finish close to yesterday’s working day. Some people have made their way to the freelance life, to have more freedom and flexibility in their work. They also don’t have to deal with office politics or incompetent colleagues who can drag the project down. …

Online Blunders: Mistakes That Your Business Needs to Avoid

September 7, 2020September 8, 2020 by Andrea Clegg

When you run a business these days, there are some things that you can’t ignore. One of these is the internet. Businesses nowadays have to take it into account their online presence if they want to get the most customers. But many businesses make mistakes when it comes to their online presence. Here is a list of some of them that you want to avoid making. Fumbling With Your Website Many businesses now know the importance of a website. Without …

Know the Cyber Threats to Security Businesses Face and What You Can Do

September 7, 2020September 7, 2020 by Andrea Clegg

Businesses need to protect themselves as uncertainty is prevalent these days. There are many threats out there, and the biggest ones include cybersecurity threats. Cyber thieves would be able to steal your business information, and you might not know of it until it’s too late. Many IT companies work together to make sure that such threats are controlled, and they even hire cybersecurity companies that specialize in limiting the possibility of these threats. But it would be better to know what …

Game-changing Tools and Software Every Startup Needs

September 4, 2020September 6, 2020 by Andrea Clegg

Can a business survive without technology? Can any startup get up from the ground running without depending on software and tools? Unfortunately, in these modern times, you will be hard-pressed to find a business that can survive without digital tools. Whether it’s a website, app, analytics tools, or project management software, startups can’t grow without technology. There is no shortage of business software and digital tools to help your business, though. One look on the internet and you’ll find plenty …

Innovative Careers: How To Put Your Creativity To Good Use Under The New Normal

September 2, 2020September 5, 2020 by Andrea Clegg

Do you know someone highly creative stuck in a job that has no avenue for creative expression whatsoever? Chances are that person is unfulfilled and dissatisfied with what he or she is doing for 8 hours a day. One of the challenges for creative types is the low availability of jobs that allow them to use and enhance their creativity. A creative person thrives in an environment that lets them do what they do best — create and innovate. Ideation …

5 Crucial Areas for Business Protection

August 26, 2020August 31, 2020 by Andrea Clegg

Your business will not be an overnight success. If you manage to grow your company, it means that you dedicated a lot of effort and made a lot of sacrifices for years. The study, research, investment, and preparations will be worth it once the operations start to function. Despite your efforts in starting your business, it can only take one mistake to see everything you built fall. A controversy, a financial error, and an external threat can put your company …

How Hard Is It to Market an Unsexy or Sensitive Business?

August 25, 2020August 29, 2020 by Andrea Clegg

Do you think that marketing is just for coffee shops, baby clothes, women’s shoes, old-school diners, and tech companies? Many people are aware that there exist some sensitive, quirky, taboo, and unsexy businesses such as biohazard decontamination, funeral homes, crime-scene cleanups, and even body waxing services. Business owners sit back and watch other companies marketing products and services. They don’t know where to start, or if their market even wants to hear about these products. These are the kinds of …

The Ninth Generation of Video Game Consoles: How Lucky Can It Be?

August 24, 2020August 28, 2020 by Andrea Clegg

It is the beginning of the end for the eighth generation of video game consoles. There is no need to rush to your useful VoIP handsets and make calls to the major hardware makers. This is simply the way the business model works. The current generation has enjoyed a fruitful eight years. This holiday season, people are expecting the successors to Sony’s Playstation 4 and Microsoft’s XBox One to drop, thereby officially ushering in the ninth generation. Nintendo will continue …